London’s men’s fashion went up a gear this month with 48 catwalk shows and presentations at the inaugural London Collection that ran from 15th -17th June. Centre stage for this wonderful Spring/Summer 2013 showcase was The Hospital Club, 24 Endell St WC2, excellently equipped with bars, Lavazza coffee lounge and a restaurant to relax in.

Arriving for the Mr Start show, queues snaked down several flights of stairs to the basement. Inside, the place was packed with world press and buyers. On the front row was world class model David Gandy, Dylan Jones GQ and Harold Tillman, Chairman of the British Fashion Council. We were particularly interested in this show as Philip Start and Brix Smith-Start always have their finger on the pulse of what is cool to London fashion. In this current collection, the emphasis is on softening the look and creating more relaxed versions compared to previous collections. Excellent more deconstructed suits in greys and navy were in evidence and there were a great selection of jackets and shorts that will make perfect additions to summer wardrobes. On the catwalk too were new lines in polo shirts and short sleeves in woven fabrics that will make welcome additions next summer to their already highly reputed range of quality shirts at their shop in 40 Rivington Street, Shoreditch, East London.

Elsewhere at the TOPMAN Design show, fuchsias, reds and oranges featured on oversize football shirts, whilst there were some great looking yellow and light blue abstracts on T’s that would work with the white suits shown. YMC went for the now somewhat dated early 60’s preppy surfer looks whereas A Child of the Jago intrigued with their own creative retrospective take on London Teddy Boys. Serdar Uzuntas (pictured centre, standing up), originally from Turkey, chose a modern day, gentleman traveller theme in the style of Lord Byron. Suede jackets with suede detailing and tuxedos in Jersey form key pieces in this relaxed collection that takes additional influences from Istanbul.

On accessories, Mr Hare showcased cashmere slip-ons perfect for the beach in blues and greens as well as really wicked shoewear. This is a label that is going from strength!  For the further reading on unbiased write-ups on London menswear shops – see the latest edition of our book.

Fashion Fabulous London 2012 reviews in detail the Top 200 fashion shops in London book is available at Waterstones,  Harrods, Selfridges, Joseph, Present-London, Daunt, Foyles,  Oliver Bonas,  Amazon and all major bookshops  priced  £12.99.,ROSE-T-R-XSIGN00824

Fashion Fabulous London co-author Russell Rose