1929 Rolls Royce Phantom Tourer 1Admiring spectacular cars such as this gorgeous 1929 Rolls-Royce Phantom 1 Tourer, sipping great champagne and soaking up the fashion atmosphere on a beautiful sunny day is wonderful way to spend one’s time. With a staggering £92,000,000 worth of cars to look at, Salon Privé at West London’s Syon Park is recognised as the UK’s hottest prestigious Super Car Show & Concours d’Elégance event and has established itself as very much part of  the social calendar for fashionistas.

Running over a period of three days, we opted for the Boodles Ladies Day where the dress code is dress to impress and the most popular day for fashion fans. Reaching over 90 degrees Fahrenheit, it was perfect for white and pretty pastel summer dresses. Some took the Boodles theme of understatement whilst others were inspired by the magnificent vibrancy of the cars themselves. Fashion Fabulous London co-author, Tracy Rose brought a piece of her fabulous elegance wearing an asymmetric pink hat with flowers and butterflies beneath the brim and a blue silk jersey dress adorned with a pink peplum. Amongst the most standout outfits we saw were sleek sexy strapless dresses in hot pinks and reds. Popular labels were Issa, Diane von Furstenberg and high street stores Reiss and Zara. We loved the woman who accessorised with the cutest Lulu Guinness ice-cream parlour handbag and hope she managed to get one of the ice-cream cones being served around the concourse.

??????????Charlotte Olympia and Nicholas Kirkwood skyscraper heels fared well on the manicured grass lawns but due to the hot weather some were more comfortable in espadrilles. Vintage outfits always work well at Salon Privé.  Fine diamond rings and white gold bracelets were worn with sophistication, whilst millinery stepped up a gear this year with more flamboyant creations.

??????????Cruising around the delicious looking McLarens, Lamborghinis, Ferraris, and Bugattis, one of the highlights was the Ginetta area where orange supercars were the order of the day coupled with a great range of menswear clothes. Meeting fashion designers Laura Tomlinson and Becky Milne, they told us the range complemented the prestigious road and race car heritage that spanned more than 50 years and all the clothes were made in the UK in a short run limited edition of 25-50 per item. On show was a men’s wax pea coat, that looked good value at £200 that had its own unique limited edition serial number embedded inside the garment, making a real collector’s item!   An Oxford shirt, £75, had matching orange button stitching for the discerning driver who wants to colour coordinate his Ginetta with apparel! The knitwear at £145 looked good for more info, flag down their website www.ginettalifestyle.com

DSCN3852-1Amongst the likes of yellow 1926 Rolls-Royce Springfield Silver Ghost roadsters, The Clerkenwell Collection showed off examples of their bespoke, made to measure and ready to wear ranges. Simon Jordon CEO, founder of Caracalla, was on hand to tour people through the heritage collection of luxury leathergoods inspired by the world of motorsport. Famous car numbers emblazoned great looking sports bags – the perfect fashion accessory for the competition racing car enthusiast. For more details see www.theclerkenwellcollection.com and www.caracalla1947.com

??????????Drinks-wise, Pommery blue label Champagne flowed throughout the day and an excellent Pommery Rosé Apanage proved very enjoyable. The atmosphere as in previous years was most refined and congenial. Lunch went up a notch with Chelsea Harbour caterers, Absolute Taste, delivering a high standard unlimited buffet of lobster, spicy chicken, rice salad, rocket and parmesan followed by a choice of very yummy Rhubarb & Strawberry tart dessert or chocolate mousse! As per last year, there seemed to be no problem in getting a decent table and the afternoon teas at 4pm were of good quality as well with unlimited sandwiches, scones and fruit cake.

DSCN3846-1Most men opt to wear classic at Salon Privé. Linen suits from Armani, navy jackets and beige trousers from Alfred Dunhill, Daks and Jaeger were popular. Because of the hot weather some opted for short sleeve polos with one guy joining our communal table for tea wearing an ensemble of “beach-bum” shorts, T-shirt and sandals  Thankfully we didn’t see hardly any jeans, except for TV sports presenter Gary Lineker who pulled off a very cool relaxed look in rolled up blue shirt sleeves and dark sunglasses.

??????????In the centre of the main concourse, Boodles had an exhibition area showing their latest jewellery whilst Audemars Piguet displayed an array of exquisite watches. If you love cars and you adore fashion, Salon Privé is definitely one for your diary.

For the most fashionable places to shop in London, see our latest book Fashion Fabulous London 3rd Edition that reviews in detail the Top 200 fashion shops and looks at over 130 venues to eat and drink in London.

Fashion Fabulous 3rd Edition coverThe current edition of Fashion Fabulous is stocked in Selfridges, Harrods, and most high street bookshops including all the Waterstones stores as well as Foyles, Daunt, Hatchards, and Stanfords Travel. Internationally it’s at Barnes & Noble in NY, and bookshops in Italy, Japan, China, Australia, Russia and throughout the world and online from Amazon and many independent online websites.