SS13 JENNY PACKHAM NEW YORKWe look at over a thousand fashion shops in London and then pick the top 200 and review them in detail. From luxurious Bond Street to edgy Shoreditch and Brick Lane we give unbiased reviews of the hottest places to buy fashion. Here we give an excerpt from the current edition of Fashion Fabulous London.

Jenny Packham, 3a Carlos Place, London W1K 3AN t: 020 7493 6295 Mon-Sat, 10am-6pm, Thurs, 10am-7pm Nearest Tube Green Park, 5 min walk

Category: Glam TOP 200 Shop  Womenswear Own label Sizes: Women 6-16

Set in a former Bureau de Change and a stones’ throw from Mount Street, evening dress heaven may be experienced amongst the rails full of dresses that scream to be on a red carpet here. The mostly long dresses are beaded with Swarovski crystal and often with small trains priced are £2300-£6000.

The sales assistant was a bit frosty to start with – I didn’t feel very welcome at first – but warmed up later. I tried a black shift dress totally beaded in a selection of black glass beads and sequins finished off with a black feather hem, £2380. Noticing the Bureau de Change sign on the glass of changing room door, would I be transformed into a film star like Angelina Jolie or the Duchess of Cambridge that Packham regularly dresses? Like them I had available in the changing room high heels, a slip and robe. Asked what size I took to try high heels with dress I replied “Three” to which she replied we’ve only got size five” which left me quite puzzled as to why she asked in the first place! Inside, it’s pleasantly spacious with a large smart black sofa in the centre, a plasma screen displaying fashion shows and some relaxing background music. Check out the range of mostly own brand crystal jewellery – earrings are £250-£300. You’ll also find some Erickson Beamon crystal statement jewellery and a few clutch bags.

Alterations are from £200 and have to be done at Liberty’s, Regent Street. I saw a “Kate-looking” dress under wraps and wondered if was going off to her.

Ratings: Wow factor: 5 shopping bags; Choice: 5 shopping bags; Service: 4 shopping bags; Price: £££££

5 shopping Bags = Excellent 4 shopping Bags = Very Good

For the most fashionable places to shop in London, see our latest book Fashion Fabulous London 3rd Edition available now from all good bookshops including Waterstones, Harrods, Selfridges, Foyles, Stanfords Travel, Rizzoli Bookshop at Somerset House, Daunt, Easons, Wall & Jones, Bohemia Road, and Present-London. Internationally, it’s at Barnes & Noble in NY and bookshops in Italy, Japan, China, Australia, Russia, and throughout the world and on Amazon and many independent bookshop websites priced £12.99.

It reviews in detail the Top 200 fashion shops and 130 great venues where fashionistas eat and drink in London. Fashion Fabulous London 3rd Edition can also be ordered from our international distributor, Kuperard, telephone +44 (0) 0208 446 2440

Order your copy now!!!

© copyright Tracy Rose and Russell Rose