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We look at over a thousand fashion shops in London and then pick the top 200 and review them in detail. From luxurious Bond Street to edgy Shoreditch and Brick Lane we give unbiased reviews of the hottest places to buy fashion. Here we give an excerpt from the next edition of Fashion Fabulous London.

Smythson 40 New Bond Street, London W1S 2DE | t: 020 7629 8558 | Mon-Fri, 9.30am-6pm, Thurs, 10am-7pm, Sat 10am-6pm | Nearest Tube Bond Street LU, 4 min walk | www.smythson.com

Category: Classic, Heritage |TOP 200 Shop | Womenswear, Menswear | Own label |

Walk through their Bond Street doors and experience 120 years of contemporary design and heritage style. The holder of three Royal warrants, in the 1920’s Smythson produced stationery for European Royals and Indian Maharajas. Nowadays, for fashionistas the main event is the definitely wow handbags You’ll find high quality lady-like designs by the former Prime Minister’s wife, Samantha Cameron (who in 2007 created the famous Nancy Bag) now off to launch her own fashion label. No prices are visible on items, so you will need to pick them up to look inside and it feels a bit prohibitive to do that here. The sales staff veer on the sniffy side, but are first class bag tour guides. Each bag comes with its own tour! The exterior is very formal; inside it’s tastefully decorated with white columns and arches.

On Women’s: Many bags have product branding, including “Established 1887 Smythson of Bond Street” arranged over three lines, so is very conspicuous. The 1887 Tote in calf leather with lambskin interior is £1495, whilst a large Tote from the Eliot collection at £1250 made in soft nubuck and taurillon has their signature Nile blue thread and striped lining. Also interesting colours such as was the pale blue Panama zip Tote at £595. Also there’s a good range of clutches, purses and key rings to match. Classic wallets are around the £200.

002-1On Men’s: We liked the denim blue briefcase at £995 that comes with a wing lock closure that is available in black, brown or navy. The 24 hour travel bags were very smart at £1205. A laptop bag in black, or a brown goatskin computer case £1100 with handles, were hard to choose between. Another tote bag with shoulder strap was £1295. The large navy shoulder messenger in deerskin Burlington Collection could hold two laptops, was £795, and with two zippers looked attractive.

Smythson is also available at 135 Sloane St, SW1; 214 Westbourne Grove, Notting Hill, W11; 7 Royal Exchange EC3; Selfridges, Harrods, and Harvey Nichols.

Ratings: Wow factor: 3 shopping bags; Choice: 4 shopping bags; Service: 4 shopping bags; Price: £££££

5 shopping Bags = Excellent | 4 shopping Bags = Very Good | 3 shopping Bags = Good

Fashion Fabulous 3rd Edition coverFor the most fashionable places to shop in London, see our latest book Fashion Fabulous London 3rd Edition available now from all good bookshops including Waterstones, Harrods, Selfridges, Foyles, Stanfords Travel, Rizzoli Bookshop at Somerset House, Daunt, Easons, Wall & Jones, and Present-London. Internationally, it’s at Barnes & Noble in NY and bookshops in Italy, Japan, China, Australia, Russia, and throughout the world and on Amazon and many independent bookshop websites priced £12.99.

It reviews in detail the Top 200 fashion shops and 130 great venues where fashionistas eat and drink in London. Fashion Fabulous London 3rd Edition can also be ordered from our international distributor, Kuperard, telephone +44 (0) 0208 446 2440

http://www.foyles.co.uk/all?term=Fashion+Fabulous+London

http://www.waterstones.com/waterstonesweb/products/tracy+rose/russell+rose/fashion+fabulous+london/9563347/

http://www.amazon.co.uk/Fashion-Fabulous-London-Tracy-Rose/dp/0956116329

Order your copy now!!!

© copyright Tracy Rose and Russell Rose

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