We look at over a thousand fashion shops in London and then pick the top 200 and review them in detail. From luxurious Bond Street to edgy Shoreditch and Brick Lane we give unbiased reviews of the hottest places to buy fashion. Here we give an excerpt from the upcoming edition of Fashion Fabulous London.

Belstaff, 135 New Bond Street, London W1S 2TQ t: 0207 495 5897 |Mon-Sat 10am-7pm, Sun 12pm-6pm | Nearest Tube Bond Street, 5 min walk | http://www.belstaff.co.uk | Category: British Heritage |TOP 200 Shop  |Womenswear and Menswear |Own label |Sizes: Women: 4-16,   Men: 34-48                                

The only thing missing from this store is the sound of cool motor bikes revving up and 1920’s aeroplanes taking off. Founded in 1924 in Staffordshire, Belstaff made its name through the innovation of water resistant wax cotton fabrics Belstaff’s classic belted four pocket jackets have had historically a following that included T.E Lawrence and in modern times David Beckham, Sarah Jessica Parker and British trial racer Sammy Miller. In-store you’ll see proudly displayed awesome motor bikes, a table loaded with books on aviators and motorcyclists  that have influenced the collections. To the rear is a dedicated room for Belstaff – Goodwood collaboration. This is a British company but the leather is made in Italy.


On Women’s: Belstaff draws inspiration from female aviators Amy Johnson and Amelia Earhart using leather, shearling, wool, and rabbit fur. The androgenous pieces mixed luxury with practicality. I tried on an eggshell toned leather aviator jacket priced £1395 featuring a front belted neck and waist with three zips that were a bit of a struggle to close.  Service was friendly and the assistant was happy to try different sizes and shapes and he helped with the zip. The changing room was very amenable with a very good table, three mirrors, sofa, and gold wall hooks. I liked the suede yellow fringe sleeve coat at £2250. Lots of jackets, coats, and parkas are essentially the same as the men’s but there are lace dresses, short skirts such as a terrific red leather mini that has real and definite femininity.DSCN6026-2

On Men’s: I tried on a waxed cotton classic jacket with the signature square front pockets that rocked with a Union Jack at the back for £550 celebrating one of the firm’s anniversaries. There are more men’s than women’s with a good selection of jeans, biker boots and brown leather jackets.

Belstaff also has stores at 14 Lamb Street, Spitalfield, E1 and Westfield Shopping Centre, London W12, and is stocked in Selfridges, Harrods and Harvey Nichols and Stuarts, Shepherd Bush.

Ratings:  Wow factor: 4 shopping bags; Choice: 4 shopping bags; Service: 5 shopping bags; Price: £££££

5 shopping Bags = Excellent  4 shopping Bags = Very Good

Fashion Fabulous 3rd Edition coverFor the most fashionable places to shop in London, see our latest book Fashion Fabulous London 3rd Edition available now from all good bookshops including Waterstones, Harrods, Selfridges, Foyles, Stanfords Travel, Rizzoli Bookshop at Somerset House, Daunt, Wall & Jones, and Present-London. Internationally, it’s at Barnes & Noble in NY and bookshops in Italy, Japan, China, Australia, Russia, and throughout the world and on Amazon and many independent bookshop websites priced £12.99.

It reviews in detail the Top 200 fashion shops and 130 great venues where fashionistas eat and drink in London. Fashion Fabulous London 3rd Edition can also be ordered from our international distributor, Kuperard, telephone +44 (0) 0208 446 2440




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